Fast fashion retailer Primark launched its annual pride range on 10th May. The retailer has partnered with ILGA world, the Internation Lesbian, Gay, Bisexual, Trans and Intersex Association to create the “Feeling Proud” collection.
Primark is out with rainbow slapped t-shirts and anything else that can make an affordable Pride outfit you won’t be afraid to destroy while partying. Furthermore, it will donate £150,000 to the organisation in support of their work towards LGBT+ rights.
The limited edition collection includes a 27-piece full range plus a 4-piece t-shirt capsule range. These will be available in selected Primark stores across the summer months.
The new pride line that was recently launched, is produced in Portugal, India and China. While the last two countries have poor records on LGBTI equality, they are taking firm steps in the right direction. The decriminalisation of homosexuality in India has opened up for a free LGBT+ community in the country.
Primark criticized over last year’s range
Last year, the clothing company faced criticism for selling a pride range where LGBTI people face violence and discrimination. However, it looks like Primark has learned from its mistakes.
The range of rainbow-themed t-shirts, caps and accessories of last year were manufactured in Turkey. Gay people in Turkey are routinely subjected to violence and persecution.
The pride range products were produced as part of a partnership with LGBT charity Stonewall, which will receive 20 % of the proceeds. However, both organisations were faced with questions after admitting the clothes were being made in places where it’s illegal to be gay.
Seems like Primark has learned its lesson. The Pride range launched this year are produced in countries with much better LGBTI equality than the previous year.
Primark’s support to ILGA
“Far too many LGBTI people all around the world face exclusion, discrimination and violence every day”, said ILGA World’s executive director, André du Plessis. “Lives end too early, and people are forced to live in fear and shame”.
“But history has taught us that change is unstoppable when we come together, proud and united. That’s at the core of what ILGA World is about.
Primark will donate €175,000 (£150,000/$195,000) to ILGA World. The donation will help conduct research compelling governments to repeal discriminatory legislation.
The retailer has also announced that they’ll be supporting Reading Pride in England and Dublin Pride in Ireland. Primark has a large office presence in both cities.