September 16, 2020
International Women’s Day is a worldwide event that celebrates women’s achievements while calling for gender equality. It is an occasion to celebrate the progress made towards achieving gender equality and women’s empowerment but also to critically reflect on those accomplishments and strive for a greater momentum towards gender equality worldwide. It is a day to recognize the extraordinary acts of women and to stand together, as a united force, to advance gender equality around the world.
Today’s women have excelled in all fields ranging from household to politics and management. They are setting new benchmarks in all walks of life. Women have conquered new horizons. If they can manage the household with ease, so can they scale the highest summit or even travel to space.
A balanced world is a better world. How can you help forge a more gender-balanced world? Celebrate women’s achievement. Raise awareness against bias. Take action for equality.
We have interviewed 3 women who are making a difference in India and breaking the stereotype. Let’s see what they have to say.
At the age of just 27, Shubham Mehrotra has received the award of youngest Digital Marketing CEOs in India at the moment. She is the CEO of one of the leading digital marketing firms in India, Laudco Media.
Shubham launched Laudco Media guided by the belief that digital marketing will undergo huge transformative industry changes in the coming years, and she wanted to be a part of this industry for which the potential for change is almost limitless.
She says that “I’ve always believed the biggest opportunities lie in industries which have not yet reached their full potential, and digital is one industry where I have always seen huge possibilities for next-generational approaches to how we serve our clients.”
She dedicates this award to the whole team of Laudco, “I have been fortunate to have always been surrounded by great people and innovative minds. This is particularly true of the current team I manage at Laudco – without the talented staff at Laudco I doubt we, as an organization, would have received the award.”
“Receiving this award really is a testament to the quality team who support me day in, day out, to create exciting and thought-provoking solutions for our varied clientele,” she said.
Having done her schooling from Scindia School, Gwalior, Shubham says that it was a quite formative experience for her as she was first introduced to some of the activities which have made her what she is today, stating ‘debating’ as an example. After her graduation from Scindia, she moved to the United Kingdom to study at the University of Leeds, pursuing a Bachelor’s degree in Broadcast Journalism.
Being a CEO comes with a lot of responsibility, you need to make a a lot of tough decisions. It’s not all glory, it’s a lot of work. Shubham agrees with it and says that one of the core philosophies that she has tried to instil at Laudco is for each person to take complete ownership for their subject matter, including the output and outcomes of their respective subject matter areas e.g. sales, solutions, content, digital strategy etc.
She further explains, “By doing so, this has two effects. Firstly, the onus is on the teams to ensure the output is consistently high and in keeping with client expectations; secondly, this provides a certain amount of managerial freedom to not have to focus too much on the nitty-gritty.
Gender shouldn’t be a factor in whether or not a person can be a great leader — a person’s leadership abilities should depend on their individual strengths and personality traits. However, in many cases, women aren’t encouraged to take on leadership roles as often as their male counterparts, contributing to an imbalance of who’s in power. Even in today’s modern world, many men believe that women lack the skills to be a good leader. Shubham says that “I would say outright that people with such a mentality have likely never led a team in their lives. Leading people is not a gender-specific trait: good leadership skills transcend whether you are a man or a woman.”
Reshmi and Nidhi
Silver Talkies is a multi-dimensional platform started by Reshmi and Nidhi with the motive to engage the people over 55 years of age for their better lifestyle. When asked about the inspiration behind taking the initiative for doing something for the elderlies, they say that the idea for Silver Talkies came from observing their own parents. Though retired they were still caught up in the usual routines of life and not doing anything that interested them. There weren’t any opportunities either since Silver Talkies took shape and form.
They also said that people were very supportive and encouraging when she decided to start Silver Talkies. Also, the initiative being in the area of engagement of seniors and ensuring social and emotional well-being of seniors, their compassion and passion was easily understandable and applauded by one and all because it has been an all-women initiative so far.
The only negative thing they had to deal with was the misconception that working for seniors means doing charitable work and the disbelief that this can be a full-time engagement for them. We are so glad that they are proving them wrong.
There is a misconception among many men that women cannot be a good leader. Nidhi and Reshmi say that “the misconception is changing rapidly in today’s world of women leaders across different spectrums. For those who still believe this, we would like to say that it is a huge misconception and they are sadly mistaken. Women have proved these people wrong in innumerable instances and it’s high time this thinking was scrapped.”
Preeti Bisht, who has built her business of customized magnet and nameplates from the scratch, proves that you should not let anything come between you and your passion. From a very young age, she has always attracted activities in arts and crafts. This hobby later developed as her part-time profession where she started creating clay magnets and nameplates in her free time.
“It has been now 6 years since I am doing this and I am grateful that I am able to have some happy clients who promote my work in their circle as and when required. Now I get a sense of satisfaction by creating customized magnets and nameplates for my client and feel happy to see their happy faces,” she says.
Preeti is very happy with her work today. She says that she is very happy to be surrounded by positive people who have always supported her to do more and better work.
Here’s to strong women.
May we know them.
May we be with them.
May we raise them.
A Very Happy Women’s Day