September 16, 2020
It looks like the LGBT sandwich isn’t the only pride based initiative on the platform. Pride month is right around the corner and Bud Light has decided to join the celebration. Budweiser is launching its first-ever rainbow aluminium bottle to celebrate World Pride. Taking place in NYC, 2019 Pride will also mark 50 years since the Stonewall riots.
This slick new design isn’t merely to help celebrate pride. In fact, some of the proceeds will benefit GLAAD, an organization that promotes LGBTQ acceptance.
During a press release, Bud Light revealed that they will donate $1 to GLAAD for every case sold up to $150,000. Furthermore, this initiative will help GLAAD in its efforts of “creating a world where everyone can live the life they love.”
Rainbow bottle and world pride
Bud light’s new beer bottle is the first ever rainbow aluminium bottle. However, you won’t be seeing these bottles on the supermarket shelves. These pride-themed rainbow bottles won’t be hitting the supermarket shelves. The bottles will make their debut at the upcoming GLAAD Media Awards this weekend in New York City. These new limited edition bottles will be sold at exclusive bars and a few events throughout the whole pride month.
“In addition to the updated colour scheme inspired by the LGBTQ Pride flag, the reimagined Bud Light Pride bottle also swaps out the iconic Bud Light creed that’s printed on the crest of the bottle for words of inclusivity and support”, a press release reads.
A 20-year partnership
“Bud Light has been a supporter of the LGBTI community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTI community and everything GLAAD does to support it”, said Andy Goeler, Vice President of Marketing for Bud Light.
“the way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTI community overall”.
“For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTI people”, said Zeke Stokes, GLAAD Chief Programs Officer.
“Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.”