We love everything queer! Everything that is made special, unique, and to show love and support! Think about all the gifts and the gestures you have received and given. This time it is Kellogg’s making a sweet gesture to show their support to the LGBT+ community.
Their new breakfast cereal edition, called the “All Together Cereal” is making news today! What better set of words to describe the LGBTQ+ people and the unity the community shares, right? In this special edition, our favorite cereal has received a step up and brought together many of their best cereals together offering a range of six different ones.
This initiative by Kellogg’s and GLAAD made it to the news. It is not simply because the brand and the company had something new to bring to the market. The launch touched upon several other aspects that matter to the community and spoke for increased inclusivity and equality among people. The company has been addressing the matters that revolve around the community since awareness has hit a peak. Starting from 2017, they have made ads, videos, included their mascots to spread the messages of love and acceptance.
Kellogg’s All The Way
Apart from putting all our favorites like Apple Jacks, Rice Krispies, Froot Loops, Frosted Flakes, and Frosted Mini-Wheats, into one box. They have also announced a donation of $50,000 to the advocacy charity, GLAAD. The edition was launched on the 17th of October, 2019. The 17th of October is also Spirit Day in the USA.
Spirit Day was initiated in 2010 by Canadian teenager Brittany McMillan, in response to a rash of widely publicized bullying-related suicides of gay school students in 2010. And this year, GLAAD and Kellogg’s together released this edible form of support!
“Mark King, the Global Head of Diversity and Inclusion at Kellogg, said “we are committed to a diverse and inclusive environment,” in a press release. He also said, “We have long been allies and supporters of LGBTQ employees, their families and the community.”
The special edition priced at $19.99 is available while supplies last. The All Together box is an aim “to celebrate the belief that we all belong together”.
According to Pink News, the company explained:
“The box brings together six of the famous Kellogg mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love.”
The box includes Corn Flakes, Frosties, Froot Loops, Rice Krispies, Raisin Bran, and Frosted Mini-Wheats.
Kellogg’s voice for Equality and Inclusion
A lot of companies have been progressing towards more inclusive and diverse workspaces. It’s just that Kellogg’s initiative makes people happy and gay first thing in the morning! The Chief diversity officer Priscilla Koranteng said “We have long been allies and supporters of LGBTQ employees, their families, and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
GLAAD’s John McCourt also said, “We are proud to partner with Kellogg’s again this year to help extend the important message of Spirit Day to households across the country.” And he added, “The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”
Also Read: Companies That Grow With Pride
Andi Mack star, Joshua Rush launches the LGBT-themed cereal!
The cereal was launched by Andi Mack star Joshua Rush! The launch happened at the Spirit Day event at the Kellogg’s café in New York City. The guests had the “chance to mix your own one-of-a-kind cereal”, like make your own sundae. Doesn’t that sound fun. Oh, and they also got to learn about the amazing work done by GLAAD.
Back in 2017, Kellogg’s previously put its cereal mascots to work. This was to campaign against homophobic bullying. They put together a video that featured Tony the Tiger, Snap, Crackle. And Pop, Toucan Sam, and the Corn Flakes mascot (apparently called Cornelius). The mascots in the video showed the kids that “bullying is no laughing matter”.
The company has always made gestures that show their support to the community. They have also spoken for inclusivity and diversity and clearly have assigned people to ensure it. Maybe in some corner of the mind, one might think that this is blown out of proportion. But we have to remember that there are multiple levels of acceptance and support.
The company has actively participated in events that matter to the community and often speaks about the issues of discrimination and more. When public gestures are made, the ripples caused are bigger. The reach gets better. This also helps to keep conversations of gender, sex, LGBT+, bullying, alive.
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