Fifty Shades of Gay (FSOG), the next-generation platform challenging India’s societal norms, fearlessly explores taboo topics like safe sex practices, family planning, and LGBTQIA stories. 

We are a cultural influence, shaping the minds and habits of young urban Indians. Our premium, thought-provoking content is a gateway to discovering new horizons and brands. With a “content-first” approach, we’ve cultivated an expert editorial voice that not only informs but inspires. 

We continue to support and campaign for the rights of the LGBTQ+ community, delivering change in the UK and worldwide.



Across personal, professional and communal spaces.

Sharing and Promoting

Open dialogue on queer experiences.

Building a Community

That is collaborative and mutually respectful of each other.

Active Allyship

That works towards meaningful, lasting change in their circle of influence.

Equal Rights and Opportunity

For all regardless of sexual orientation, gender identity or gender expression

  • FSOG x Lululemon

    FSOG collaborated with Lululemon to ideate, curate and help deliver an amazing and action packed LGBTQIA+ community event #SweatWithPride. It was a fantastic experience and such a pleasure to collaborate with a brand that puts diversity and inclusion at the very heart of their organization and strives to create an environment of equal opportunity.

    FSOG x Lululemon
  • FSOG x Aatma Pilates

    FSOG collaborated with Aatma Pilates Studio to plan and execute the perfect weekend pampering session with energetic Classical Pilates Flow followed by calming Tibetan Singing Bowl Meditation and a nutritious brunch specially curated by JW Marriott Hotel Bengaluru, all this with a group of like-minded, wellness conscious people.

    FSOG x Aatma Pilates
  • March with FSOG

    By celebrating gender identities, expressions, and sexual orientations, FSOG strives to make India a place where people can understand and respect one another. Shubham Mehrotra, our founder, passionately represents the rights of the LGBTQIA+ community and has taken FSOG to the forefront of social change.

    March with FSOG