Are you looking for makeup and skincare products on Amazon that are effective, inclusive, and cruelty-free? Look no further! Here are seven fantastic brands you can find right on Amazon, each with a commitment to celebrating beauty in all its forms.
The Nature Masons: For the Eco-Conscious Beauty Enthusiast
Founded by Jennifer Parras and Mrinalini Deshprabhu, The Nature Masons is an LGBTQIA+ owned brand that prioritizes the environment and your skin. Their products are cruelty-free, zero-waste, and reef safe, so you can feel good about looking good. They also use a blend of natural and scientific ingredients for maximum effectiveness. Their gender-neutral approach means their products like their Natural Deodorant Balm, are perfect for everyone!
FAE BEAUTY: Embrace Your True Beauty
FAE, which stands for “Free And Equal Beauty,” isn’t just a catchy name – it’s their mission statement. This brand champions inclusivity and filter-free beauty. They showcase a diverse range of models and identities in their campaigns, ensuring everyone feels represented. Plus, their products, like the Daily Dip Ceramide Moisturizer are cruelty-free and deliver high performance without breaking the bank.
FLOWER BEAUTY: Beauty for Everyone
Drew Barrymore isn’t just a Hollywood icon; she’s also the founder of FLOWER BEAUTY. It’s a line of cruelty-free products designed to be affordable and effective. Whether you’re a makeup newbie or a seasoned pro, this LGBTQIA+ owned brand offers a variety of products. Such as the Seal The Deal Setting Spray to suit your needs and budget.
Madison Reed: Luxurious Hair Color You Can Trust
Founded by the fabulous Amy Erret, Madison Reed is an LGBTQIA+ owned brand. It’s all about luxurious hair colour products like their Root Touch up powder that doesn’t damage your locks. Their innovative formulas are perfect for achieving salon-quality results at home. Plus, they offer a wide range of shades to suit any hair color desire.
NOTO: Multi-Tasking Beauty for All Genders
NOTO is a gender-fluid beauty brand with a focus on versatility. Their line includes vegan and cruelty-free skincare, body care, and buildable makeup pigments. Whether you’re looking for a hydrating moisturizer or a pop of color for your lips and cheeks, NOTO has you covered. Beyond their great products, they’re also committed to giving back. A portion of proceeds from their Agender Oil goes to various LGBTQIA+ organizations.
W3ll People: Clean Beauty that Performs
Created by makeup artist Shirley Pinkson and her co-founders, W3ll People offers a range of EWG-certified makeup like the Natural Bio Brightener Stick and skincare products. Their focus on clean beauty means their products are free of harmful chemicals and suitable for even the most sensitive skin. We especially love their People Expressionist Volumizing Mascara – it defines lashes without clumping!
Bonus: Freck Beauty
While not specifically LGBTQIA+-founded, Freck Beauty deserves a mention for its inclusivity. Founded by Remi Brixton, Freck is all about celebrating freckles and helping people achieve a natural, sun-kissed look with products like the Freck Beauty Cheekslime Lip and Cheek Tint. Their Freck OG pen is a cult-favorite for creating realistic-looking freckles.
This is just a starting point! With so many amazing beauty brands available on Amazon, you’re sure to find one that reflects your unique style and values. So go forth, explore, and embrace your beautiful self!
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